2024
Manshaa
A multi-genre 13 track album celebrating 18 groundbreaking mena-born artists. Inspired by its name, meaning: “birth”/“origin”, manshaa becomes the core universe from which 13 tracks are born, each with its own distinct visual universe inspired by the lyrics and genre yet utilizing a flexible visual system.
Client___
- Noise Records & Scene Noise
Sector___
- Music & Entertainment
Scope___
- Branding + Art direction + 3D & Motion Design
2023
Commercial International Bank Custom Typeface
the multi-script typeface designed for CIB is monolinear , sans serif with multiple weights including italics for a flexible use across different mediums, CIB typeface is legible and usable for small text, however it does contain stylistic features for display type settings
Client___
- CIB, Commercial International Bank
Sector___
- Banking/ Financial Sector
Scope___
- Latin & Arabic Custom Typeface
2022
Mahragan mix mazika
Naming visual identity and motion design for a multi-genre music festival spanning across three Fridays. With a line-Up so iconic you could have probably put it on shuffle, the identity was inspired by the physicality of music with a record label approach including interchanging hand-lettered logo types that shuffle around. Bringing a light-hearted and casually Arabic feel to your playlist staples.
scope__
- Naming visual identify motion design copy writing
sector__
- music festival entertainment
client__
- ora developers
2022
Un Amour d'Aswan
A French-based brand focused on curating pieces from our local artisans and showcasing the love, stories and passion the goes through each piece . Inspired by the brand's ethos that love is the way forward, we paired a signature shade of red with slick serif typography for a french flvor
scope __
- Visual identity llustration
sector __
- Retail Home-goods Craftsmanship
Client __
- Un Amour d'Aswan
2021
The Cult
Logo uplift and visual identity for an experiential studio based in Cairo. Inspired by their unusual name and their tendency to let their work speak for itself. Our approach was to truly capture that unnamed cult feeling through a dark and typographic execution.
scope___
- Uplift + Visual Identity + Copywriting
sector___
- Installation Design, Exhibition Design
client___
- The Cult
2021
Marsa Baghush
Visual identity and editorial design for Marsa Baghush, a fruitful land rich in history nestled away in the Egyptian North Coast. A brand that infuses the perfect mix of simplistic yet elegant architecture with the natural habitation of the surrounding areas.
scope___
- Branding + Brochure + Website
client___
- Marsa Baghush
sector___
- Real Estate
2021
Tetco
A new comprehensive brand identity unifying the wide range of products and services offered by Tetco; A solid logo with strong colors & detailed illustrations are the main pillars of the identity allowing Tetco to showcase their diverse portfolio insuring the inclusion of the partner brands without overshadowing Tetco.
scope___
- Visual identity+Website+Illustrations
sector___
- Industrial, Manufacturers, Engineering, Trading
client___
- Tartoussieh Engineering & Trading Company
2021
Incosteel
The pioneers in steel manufacturers in Egypt; established in 1983 and since then have been market leaders in this sector. A brand that is bold & solid yet always progressive in the techniques they use.
scope___
- Brand Uplift + 3D
sector___
- industrial + steel + manufacturing
client___
- International Company for Steel
2021
Smart Village
Uplift for one of Egypt’s most iconic establishments. Commemorating its impactful presence, we gave it a modernized spin with a visually distinct and defined logomark.
sector___
- public
scope___
- Brand Uplift + Campaign
client___
- SVC - Smart Villages Development Company
2021
AIM Technology
An identity and website refresh for an artificial intelligence company focused on natural language processing.
scope___
- illustration + web design
sector___
- technology
client___
- AIM Technology
